The phone never stopped ringing.
Greenfield Academy is a school like thousands of others. Great teachers, engaged families, a front office that runs on goodwill and coffee. And every day, that front office answers the same questions over and over.
"What time does school start?" "When's spring break?" "What's the dress code?" "How do I report an absence?"
The answers to every one of those questions are in the parent handbook. The calendar. The dress code PDF that went home in August. But nobody reads those documents. They call. They email. They text another parent who guesses.
"Our front desk staff are incredible. But they weren't hired to repeat the same ten answers 40 times a day. They were hired to run a school."
— Jack McLoughlin, Founder of AskEDUAnd the data showed most parents had their questions in the evening — after dinner, before the morning rush, on weekends. The office was closed. The questions piled up until Monday morning.